Creative Director | Turning complex B2B and technical products into clever, memorable ideas – from creative concepts through to campaign delivery.

As a graduate of Salisbury College of Art, I’ve always felt lucky to have been given such a comprehensive, creative grounding.

37 years later I still enjoy operating as a ‘get-your-hands-dirty’, type of creative.

Industrial & B2B has always been where I deliver. From a start point of scientific products, I’ve now worked on a vast array of manufacturing and engineering products – from compact fluorescent lamps to fire resistant cabling!

Like many, I’m an advocate for creating clever concepts for (sometimes) complex products. The best ideas should always feel easy to apply, across traditional & digital channels and media.

Steve and I often come at a problem from different angles – strategy from one side, creative from the other. After nearly 40 years of working together, we usually meet somewhere in the middle with a solution that ticks both boxes.

Honoured to have guest-lectured alongside the late, John Gillard founder of the School of Communication Arts. Invited to critique creative work for B2B Marketing magazine. Published in The Guardian. Reed Elsevier entered a very successful DM campaign we devised for them, for a DMA Award – alas, we didn’t win, but we’ll try again!

Favourite creative passion – art directing studio and location photography.