Industrial Brand Marketing Specialist | Helping B2B and technical businesses sharpen their positioning, strengthen their marketing and give customers better reasons to choose them

I am the suit – an enthusiastic strategic thinker, problem solver and campaign planner.

Over the years, I’ve learnt that the marketing problem you start with isn’t always the one that needs solving.

A brand may have lost direction. A product launch may be going round in circles. Sales need more support. Or perhaps the market has moved on and the marketing hasn’t quite kept pace.

That’s usually where a fresh pair of eyes helps.

My background combines engineering with 35+ years in industrial, manufacturing and B2B marketing, so technical products and complex markets don’t frighten me. The challenge is usually making them easier for customers to understand, value and choose.

I’ve also spent almost 40 years working alongside Creative Director Chris Doris. We worked together in agencies before setting up our own business and still combine the same two disciplines today: strategic thinking and creative execution.

Sometimes that means getting under the skin of a business and working out what needs to change. Sometimes the challenge is already clear and an experienced pair of hands is all that’s needed.

Either way, I prefer conversation to consultancy-speak.

So, if something in your marketing doesn’t feel quite right, tell me what’s going on.

I’ll listen, ask a few questions and probably have a thought or two.

Fellow of the Chartered Institute of Marketing (FCIM) and Institute of Direct Marketing (FIDM), with 10+ years’ involvement with DMA and Superbrands B2B councils.