Marketing in a crisis: the curse of…err… forgetfulness!
It’s tough out there! But for British manufacturers there is the opportunity to create a bankable competitive advantage with ‘Made in Britain’ messaging.
The UK is the ninth largest manufacturing nation in the world, revered for outstanding craftsmanship and quality of execution.
Yet us Brits (and I’m including our Northern Irish cousins in here) are woefully self-deprecating – braggers we are not, even about proven business excellence.
Now is a good time for change and to rethink how your business strategy can play to a newfound strength of being ‘Made in Britain’ – currently in high demand.
When professionally managed, the ‘Made in Britain’ message can open more doors in the domestic market, as well as overseas.
As a result of Brexit and the recently discovered fragility of global logistics, product availability is currently scoring much higher than price. It’s a key driver to buy local!
Combine this with higher production values and the ability to deliver on deal-breaking short lead-times to successfully fulfil bespoke or low-volume orders and the case for ‘Made in Britain’ becomes compelling.
Specifiers/End-Customers are starting to ask questions about products and the associated supply chain: where’s the product made and by whom, how are the materials sourced and from where, and what’s its carbon footprint?
Total transparency across the entire supply chain and the need for brands to be genuine and authentic is what today’s informed customers are demanding, and many British companies can deliver.
But it’s not just in the UK that these standards are desirable – ‘Made in Britain’ is saleable in many international markets.
British-made has a long-standing reputation for outstanding quality, safety, reliability and craftsmanship – who wouldn’t want these four traits in their product!
Brand Britain in proving extremely popular in both Middle Eastern and Chinese markets, with the procurement of British products a sign of wealth and status.
There’s a lot going for British companies at the moment, as long as they are prepared, and able, to grab the opportunity.
A proven international marketing strategy adopted by many multi-nationals.
But for forward-thinking British companies wanting to steal a march on the competition, consider this:
but make sure it’s all Controlled Centrally – with the support of a like-minded creative marcomms team that shares your passion for ‘British is Best!’..
Is this an opportunity for you? Want to talk more? Contact me, firstname.lastname@example.org