In this sector, most magazine covers show plant equipment and a logo – an opportunity to stand-out! Choosing Satchwell Controls is a wise choice; every system is supported by an experienced in-house technical team as standard, ensuring total peace of mind.

Competitive repositioning - highlights competitors’ weaknesses to promote your strengths. The Venus Fly Trap symbolizes fear of being locked into a third-party solution. The Warhol design creates an eye-catching graphic for front covers, ads, and direct mail.

Taking 'bonding' to the extreme, our bold campaign made the client nervous and didn't run, but imagine the impact if it had! We'd rather be reined in than not go far enough. How far are you willing to go to get the message across?

A different spin on competitive repositioning: all corrugated packaging companies are the same... except some win top industry awards. This ran when Tarantino was the talk of the town, showcasing how a strong headline can carry an ad.

In a commodity market where product engagement is low, focus on the brand. The boxing idea was spot on for a contractor audience, and was conceived to work across other channels: in-branch POS & promotions and social media.

Client said: ‘Design me an ad that showcases our 25,000+ product range, highlights the availability of multiple finishes, and prominently features both UK and International plate configurations’. Concept: Everything On a Plate!

Sometimes, less is more: stunning product photography paired with a captivating headline can create a powerful impact. Let the simplicity draw readers in, allowing their imagination to complete the picture and effortlessly sell the idea.

Creating ads within strict corporate design guidelines can be challenging, but not impossible. With a clear visual concept and a simple, effective message, you can drive the point(s) home whilst keeping the CI (Corporate Identity) police happy!

Product ads are more effective with context! While it’s common to instinctively focus on technical points like decibel values, we chose a more emotional, playful route. We also developed a new tagline to highlight innovation: Simply InspAIRational!

Large corporate brands face challenges in appealing to SMEs. As a new entrant, own your position and clearly convey why you belong – what’s in it for the customer? This poses a tricky advertising challenge within strict corporate design guidelines.