Another six of these please!! – Breaking the stranglehold of repeat purchasing competitor brands is a common challenge. First, persuade the contractor it’s in their interest – normally through their pocket…
…then incentivise the in-branch staff so they push your brand hard – at least until the next supplier’s campaign mugs are delivered!
Fact: 51% of contractors visit the wholesaler at least once a week! On-counter point-of-sale permits you to keep your brand message in plain sight… including with counter staff.
'Sell-out' trade promotions: buy more product, get more incentives...no one said it was rocket science!!
Experience has taught us quarterly product promotions deliver a quarterly increase in product sales.
But you need to find ways to keep the promotional idea top-of-mind during the campaign period.