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With numerous companies entering the smart home market, a strong first impression is essential for a successful new product launch.
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Front covers on leading trade magazines deliver significant brand impact, signalling Hamilton’s intent to the market. Meanwhile, print ads sustain campaign momentum and broaden audience reach.
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Engaging editorial content provides a platform to tell the product story, highlighting resolved industry performance issues and promoting compelling reasons-to-buy, thereby driving product sales!
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Inviting third-party product reviews carries risks, but it also yields significant returns by authenticating the message and reinforcing confidence in the product.
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Web articles, newsletters and social media provide instant online access to technical and performance information.
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Not forgetting the constant drip of product-puffs ensures the brand remains top-of-mind.
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Leveraging home décor press guarantees exposure to both end users and interior designers, maximising impact and delivering essential pull-through marketing.
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Targeting a created sales database of interior designers with tactical eshots and online content before industry trade shows.
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Launching at London Design Week (Chelsea) gave interior designers and architects the opportunity to see and try the system for themselves. Other campaign shows included Clerkenwell Design Week and Decorex 2024.