I am the suit – an enthusiastic strategic thinker and campaign planner.

I’m comfortable in the skin of a B2B Industrial Marketer – a trained electro-mechanical design engineer with a degree in engineering and marketing, and over 35 years in the advertising trenches.

I’m passionate about advertising, especially the work produced during the 80s. It was a time when Figaro’s aria was a key component in the making of the Fiat Strada, British Airways went the extra mile to put a smile on our faces, and photo booths were the ideal place to smoke a cigar… or not!

I’ve never smoked but I’m addicted to cigarette advertising – creatively, it sets the bar very high, especially B&H. My favourite? The Iguana in a swimming pool, the creatives were clearly smoking something.

Behind every successful campaign is a powerful creative idea! The lack of creativity in B2B presents a golden opportunity for ambitious brands to stand out. Let me make you the bright light in a conveniently dull office!

Left brain reasoning, right brain imagination – I’ll challenge your approach…count on it. After all, how can you move forward if you don’t know which way you’re pointing. Without direction, you’re just churning out low-value, ineffective ‘stuff’!

Whether you’re a blue-chip giant or an ambitious SME, I understand the marketing challenges you face and the relentless pressure to drive sales. I thrive in that crucial gap between companies needing to sell products and customers wanting to buy into brands – developing marcomms programs that make this connection happen.

It’s easy for in-house marketing teams to fall into the trap of creating sales monologues. My expertise lies in creating a marketing dialogue – crafting integrated marcomms strategies and developing high-visibility creative campaigns that drive engagement and get you seen in the right places – within budget, of course!

Brands that trust me become part of my extended work family – I’m fiercely protective of family.

As a Fellow of CIM and IDM, with a decade on the Direct Marketing Association Councils (R.I.P.) and over 12 years on the Superbrands B2B Council, I take what I do very seriously, complemented by a wicked sense of humour!