As Managing Director, I head up the Oil The Wheels strategic team.

With a degree in Engineering back in the day plus 30 years creative agency experience, I’m comfortable in the skin of a B2B industrial marketer.

I’m a big fan of British Industry – hence the agency name – with a proven track record of  helping UK manufacturers compete within the domestic market, and on the international stage.

Business Minded. Communications Led! I am unashamedly focused on business development, elevating the brand to create and drive demand through all stages of the supply chain, setting your sales team up to do the business!

Zoom is great but my preference is face-to-face: ‘people do business with people’ – most people like me…the one who didn’t was a bit strange!

I’m an evangelist for the integration of both traditional offline and digital media channels – love a trade show as much as a personalised web landing page.

Will probably poke the next person in the eye that tells me that marketing success comes from being customer-centric: It’s always been that way!!

Fellow of CIM, Fellow of IDM, 10 years served on DMA Councils including B2B, and over 8 years on the Superbrands B2B  Council – please take from that what you will!