I am the suit – an enthusiastic strategic thinker and campaign planner.
I’m passionate about advertising, being a child of the 60s raised during the golden age of ads—when Maggie flew like a bird, Milk Tray won over all the ladies, and hearing Bach’s ‘Air on a G-String’ might just make you crave a cigar… or not!
I’ve never smoked but I’m addicted to cigarette advertising – creatively, it sets the bar very high, especially B&H. My favourite? The Iguana in a swimming pool, the creatives were clearly smoking something.
The lack of creativity in B2B is a golden opportunity for ambitious brands. Be the bright light in a conveniently dull office.
With a degree in engineering and 35+ years in advertising, I’m comfortable in the skin of a B2B Industrial Marketer.
Left brain reasoning, right brain imagination – I’ll challenge your approach…count on it. After all, how can you move forward if you don’t know which way you’re pointing. Without direction, you’re just churning out low-value ‘stuff’!
Brands that trust me become part of my extended work family – I’ve got your back, I’m fiercely protective of family.
Fellow of CIM and IDM, with a decade on Direct Marketing Association Councils (R.I.P.) and over 12 years on the Superbrands B2B Council – please take from that what you will!